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STRATEGY GAMES / CREATOR CONTENT

Meet strategy players
on their own terms

Introducing a gaming tool through gameplay comparisons, strategy guides and livestreams for strategy-game audiences.

Thematic gaming campaign image
TEAM EXPERIENCE / 02
STRATEGY

Strategy-game audiences

VIDEO

Gameplay and strategy content

LIVE

Creator livestream collaboration

Start with the
right objective

Introduce a gaming tool to strategy-game players through content connected to their everyday play experience.

02 / THE EXECUTION

How we brought
the work together

01

Audience alignment

Select creators whose content and viewers align with strategy games and the tool’s use cases.

02

Content integration

Connect the tool to gameplay comparisons, strategy tutorials and practical player needs.

03

Video and livestreams

Work across recorded content and live formats to explain the product within a familiar gaming context.

Results &
learnings

The work built hands-on experience in reaching strategy audiences through creator video and livestream partnerships, with positive reported returns from related promotions.

This case describes experience promoting a gaming tool to strategy-game audiences.

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